Thursday, 28 April 2016

"Women have to appropriate the language of men to get on in the world"
 Firstly, women shouldn't need to change their language to "get on in the world". I think the "Just Not Sorry" feature is a good idea, it helps you to change the "weak" sentences which is good, but I think this should be a feature that pops up for ALL sexes. It's not always about the gender. It's more to do with the status of the person. Less ladies will get offended if the feature comes up for men, and some weaker men will appreciate the help if they're unsure and need to look like a strong independent man.

 A further point I would like to raise is if this is an apology email, obviously you're going to undermine yourself if you bought the wrong biscuits for your colleges, or walked in the wrong toilets on your boss taking a leisurely pee. You might be a newbie. You're not expected to know what you're doing straight away. If this feature doesn't let you use words like "sorry", it won't be a very sincere email and you might get fired. 


Wednesday, 20 April 2016

presentation

http://www.slideshare.net/LewisJackson5/men-give-more-precise-directions-than-women

Monday, 7 March 2016

"Is this really the best way to win custody of your son, Madonna?"

  The genre of this text is a newspaper article aimed at middle-upper class people because these are the types of people that read newspapers. I also think the target audience may be aimed at prominently women because they can  relate more to the content of the article. It's about being an "irresponsible" mother which would typically appeal more to women with families rather than single men for example. The purpose of this text is to entertain. People will read newspapers to kill time and for their leisure.
  An interesting thing about this article is the underlying sexism. The newspaper is stating that Madonna is being a bad parent because of a few explicit photos. Whereas male role models would not be represented in this way for doing similar actions. For example, Robin Thicke is a father and has been seen doing things and the media hardly picked up on it. Overall the point I am trying to make is that society portrays men as the more powerful sex and they sexualise women.
  The headline is powerful in many ways. Firstly, it addresses Madonna by using her name. This is a way of being patronising and sarcastic. It gains power over her because the headline is targeting her and making her look smaller and suggesting that she's stupid in a discreet way. It's placed at the top of the page to stand out and is in big, bold lettering. This is to give it a harsh look that is made to seem as though it's being accusing and also to give a sense of importance.
  Also, the layout of the article gains power because the photos are directly placed under the title so this contrasts with the headline because the pictures show she isn't being very mother-like which is what the title suggests. This uses binary opposites because being a mother is a responsible, mature job where as posing for "unacceptable" photos is the opposite. These contrast each other and it makes the latter point seem more extreme and "rebellious"
  The photos are chosen deliberately to make Madonna look "unacceptable" and "slutty". This is to prove the overall point of the article. before even reading the page you can already tell what it will include. Power is held over Madonna due to the embarrassing photos of her. They portray her as irresponsible and immature. Making someone seem smaller is a way of gaining authority and making them seem stupid.
  Another interesting feature of this article is that the basic plot of this story is tragedy in the sense that Madonna has come crashing down after going on a journey to become a mother. In another sense it could also represent the voyage and return plot. This is because she went on the "voyage" to become a mother and then returned as an "unruly" person and started to "rebel".

Thursday, 4 February 2016

passport leaflet

The passport uses clear understandable fonts and big text where it's necessary so that the reader can clearly see what the leaflet is about. Also it uses a rhyming phrase. This is used to lighten the leaflet as it is quite dull. Also it draws attention because it's fun and not usually put on a leaflet. The fonts that they use are not too formal, they're more laid back so that it's more inviting to read.
The logo at the top looks authoritative and impressive. This is to make people believe that the leaflet is professional so they think they can trust them. 
The layout of the leaflet is neat, and there's not too much writing, this is to make the leaflet look more inviting and readable for the audience. Another reason to make the leaflet more appealing is that is uses lighter fonts on a darker background. This makes the aesthetic more appealing to the target audience.
The link at the bottom of the leaflet also gives it a professional, authoritative look because the web address it's ".gov" this makes people more trusting towards the company

Thursday, 10 December 2015

idiolect

At work: -I use Manners because it's expected and respectful -Speak clear and stress phonemes because I'm speaking to people who're in charge of me and I have to respect them -Politeness With family: -Please and thank you -"All good in the hood" -My mum uses the word "supper" Friends: -Slang -Picking up phrases like "Slash" -Cockney rhyming slang -Taboo -"meaty nikes" -Abbreviations College: -Higher prestige to sound more clever -Polite Media: -Tend to pick up vocab from The Simpsons

Saturday, 21 November 2015

How does Pinter play with our expectations of conversation to show power in the characters relationships?

In the first scene, Pinter shows Meg as a very uncomfortable, powerless character. This is shown by Meg fussing over her husband Petey and asking lots of unnecessary questions. Pinter has composed this scene so that it doesn't abide by the normal conversation rules. This is due to Meg trying too hard to make the conversation flow and ending up making it very uncomfortable and a bit pointless. Also, Meg repeats herself a lot which is a sign of her flightiness and anxiety in the situation. She also seems to be doing a lot for the other characters in the play which shows she hasn't got a lot of power as she runs around doing everyone else's chores. A further point to show she's a weak character is the way the other characters speak to her. Petey is very blunt to Meg and puts in no effort to thank her or return any affection. Stanley is rude to her and at one point calls her a "succulent old washing bag" after being told by Meg not to use the word succulent. This is a sign that no one really listens to her as she is not relevant or powerful in the play. Her role is to fuss over the other characters and do the housework. Stanley is a powerful character. We can tell this from his sarcasm and short comments. He is also bossy towards Meg ordering her to clean up and "sweep his room". This is a sign of dominance and power over her. At points in the first scene meg is asking lots of questions to Stanley. In which he replies bluntly with little quantity. This seems to give him power and dominance because Meg continues to fuss and occasionally flirt despite his rude replies.