The genre of this text is a newspaper article aimed at middle-upper class people because these are the types of people that read newspapers. I also think the target audience may be aimed at prominently women because they can relate more to the content of the article. It's about being an "irresponsible" mother which would typically appeal more to women with families rather than single men for example. The purpose of this text is to entertain. People will read newspapers to kill time and for their leisure.
An interesting thing about this article is the underlying sexism. The newspaper is stating that Madonna is being a bad parent because of a few explicit photos. Whereas male role models would not be represented in this way for doing similar actions. For example, Robin Thicke is a father and has been seen doing things and the media hardly picked up on it. Overall the point I am trying to make is that society portrays men as the more powerful sex and they sexualise women.
The headline is powerful in many ways. Firstly, it addresses Madonna by using her name. This is a way of being patronising and sarcastic. It gains power over her because the headline is targeting her and making her look smaller and suggesting that she's stupid in a discreet way. It's placed at the top of the page to stand out and is in big, bold lettering. This is to give it a harsh look that is made to seem as though it's being accusing and also to give a sense of importance.
Also, the layout of the article gains power because the photos are directly placed under the title so this contrasts with the headline because the pictures show she isn't being very mother-like which is what the title suggests. This uses binary opposites because being a mother is a responsible, mature job where as posing for "unacceptable" photos is the opposite. These contrast each other and it makes the latter point seem more extreme and "rebellious"
The photos are chosen deliberately to make Madonna look "unacceptable" and "slutty". This is to prove the overall point of the article. before even reading the page you can already tell what it will include. Power is held over Madonna due to the embarrassing photos of her. They portray her as irresponsible and immature. Making someone seem smaller is a way of gaining authority and making them seem stupid.
Another interesting feature of this article is that the basic plot of this story is tragedy in the sense that Madonna has come crashing down after going on a journey to become a mother. In another sense it could also represent the voyage and return plot. This is because she went on the "voyage" to become a mother and then returned as an "unruly" person and started to "rebel".
